Basic Marketing Ideas for your Marketing Calendar

I like to keep a running list of ways people can market their businesses. As I see new ones, I like to add to the list, and share it with the women in my mastermind, and network. It's particularly helpful when I am planning or updating my marketing calendar.

There is also a PDF Marketing Calendar template available for for download; and this list is also available in PDF format for download here. The article before this one lists the questions you should be able to answer about your business and your customers before you get to this planner. And of course, there is the annual list of special dates (Canadian) and seasonal topics to tie your marketing to.

As for this list, you can drop me a line to let me know if you have found it useful, or if there are ideas you think should be on it. - Gisela

The Basics:

Branding (name, logo, colours, identity: packaging, letterhead & envelopes)
Brochures
Business Card
Flyers
Sales letters
Networking
Referrals
Newsletters
Free Samples
Cold Calling
Sandwich board
Magnetic signage on cars
Hold Events
In-store Signage
Store Dressing
Staff Dress-up
Word of Mouth
Phone Listing
Join Associations
Clothing

Direct Mail:

Sales Letter (series)
CDs
Postcards

Traditional Media:

Press Releases
Newspaper Ad
Magazines
Radio Interviews
Publicity

Not-so-basic:

Write a Book
Blimp/sky writing/plane banners
Billboards
Subway / Transit Ads
Landscape Ads

E-marketing:

Website (including Search Engine Optimization)
Online Advertising Campaign
Newsletters
Affiliate/Referral Programs
Web banners
Directories
Writing Articles
Network / post to discussions where your target market hang out

Cross Promotion:

Prize Packages
Sponsorships
Coupon books
Write for other company’s newsletters/publications

Appearances:

Tradeshows & Exhibitions
Meetings, Conventions
Speaking Engagements
Festivals
Conferences
Create Training Programs around your area of expertise

Content/Focus of the promotions

Use specific time-constrained offers
Discounts/Coupons
Giveaways
Contests
Gift with purchase
Client Appreciation
Open House
Seasonal Extended Hours
Anniversary
Business Events
Corporate Gift
Donations
Trinkets
Awards – sponsoring, creating
Charity

Gisela McKay helps small business owners reach their target market using the Internet. She has created such marketing channels as http://NaturalHealthcare.ca, http://CanadaEventsCalendar.ca, and http://BusinessPartnerships.ca. Gisela is currently working with Marilyn Wetston on The Women's Pages - a guide to women-owned and women-focused businesses in the Greater Toronto Area. Visit http://theWomensPages.ca for more information.

This article may be published elsewhere as long as the preceeding copyright information is attached. previous article next article

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previous article next article Basic Marketing Ideas for your Marketing Calendar I like to keep a running list of ways people can market their businesses. As I see new ones, I like to add to the list, and share it with the women in my mastermind, and network. It's particularly helpful when I am planning or updating my marketing calendar. There is also a PDF Marketing Calendar template available for for download; and this list is also available in PDF format for download here. The article before this one lists the questions you should be able to answer about your business and your customers before you get to this planner. And of course, there is the annual list of special dates (Canadian) and seasonal topics to tie your marketing to. As for this list, you can drop me a line to let me know if you have found it useful, or if there are ideas you think should be on it. - Gisela The Basics: Branding (name, logo, colours, identity: packaging, letterhead & envelopes) Brochures Business Card Flyers Sales letters Networking Referrals Newsletters Free Samples Cold Calling Sandwich board Magnetic signage on cars Hold Events In-store Signage Store Dressing Staff Dress-up Word of Mouth Phone Listing Join Associations Clothing Direct Mail: Sales Letter (series) CDs Postcards Traditional Media: Press Releases Newspaper Ad Magazines Radio Interviews Publicity Not-so-basic: Write a Book Blimp/sky writing/plane banners Billboards Subway / Transit Ads Landscape Ads E-marketing: Website (including Search Engine Optimization) Online Advertising Campaign Newsletters Affiliate/Referral Programs Web banners Directories Writing Articles Network / post to discussions where your target market hang out Cross Promotion: Prize Packages Sponsorships Coupon books Write for other company’s newsletters/publications Appearances: Tradeshows & Exhibitions Meetings, Conventions Speaking Engagements Festivals Conferences Create Training Programs around your area of expertise Content/Focus of the promotions Use specific time-constrained offers Discounts/Coupons Giveaways Contests Gift with purchase Client Appreciation Open House Seasonal Extended Hours Anniversary Business Events Corporate Gift Donations Trinkets Awards – sponsoring, creating Charity © 2006, Gisela McKay. All rights reserved in all media. Gisela McKay helps small business owners reach their target market using the Internet. She has created such marketing channels as http://NaturalHealthcare.ca, http://CanadaEventsCalendar.ca, and http://BusinessPartnerships.ca. Gisela is currently working with Marilyn Wetston on The Women's Pages - a guide to women-owned and women-focused businesses in the Greater Toronto Area. Visit http://theWomensPages.ca for more information. This article may be published elsewhere as long as the preceeding copyright information is attached. previous article next article
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