How do you achieve effective, branded e-letters? Well, last week I introduced the idea of branded email, and I’ll explore the topic further this time, but, first, an anecdote… A friend of mine happens to be a big Dr Pepper fan. Yet every time I see him he’s just bought a six-pack of Pepsi. Why? […]
Twenty-four hours after New York City lost one of its most famous landmarks, Amazon.com had removed all of its usual promotions and publicity material from its home page, extended condolences to the American population, and announced a program to donate money from purchases made on the site to the victims of the horrendous attack. Amazon.com […]
By now, the Internet is some 30 billion pages large, so it doesn’t take too much analysis to appreciate the chance of someone finding your site by accident is close to zero. Generating traffic to sites is as big a challenge as keeping customers’ interest once they’ve arrived. The goal, therefore, is to optimize the […]
