Branding Your EMails

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hand-press-button-and-e-mail

How do you achieve effective, branded e-letters? Well, last week I introduced the idea of branded email, and I’ll explore the topic further this time, but, first, an anecdote…

A friend of mine happens to be a big Dr Pepper fan. Yet every time I see him he’s just bought a six-pack of Pepsi. Why? I asked him about this apparent incongruity, and I discovered he shows up with Pepsi rather than his favored Dr Pepper because of loyalty. That’s loyalty to his local store, not loyalty to one brand over another.

Even though this friend of mine is a loyal Dr Pepper consumer, his loyalty toward the store owner, with whom he’s built a relationship over the years, overrides his personal preference for Dr Pepper. His purchasing choice, in the case of sparkling beverages anyway, is governed by his connection to his community rather than his individual preferences.

Here’s a fact. Apparently, the number of syndicated TV series available to programmers is decreasing. The North American audience has responded by foregoing the entertainment offered by canned shows from around the world, and tuning in to local shows such as news and quiz programs.

So, what on earth do my friend’s personal loyalties and the increasing popularity of local TV shows have to do with electronic newsletters? Plenty.

My message is the notion of the local community has achieved significant resonance in consumers’ lives. I’m not saying global communications have been superannuated — not by a long shot. I am saying the importance and value of communication at the local level has reached a distinct and significant peak.

I’m sure you’ll agree most corporate e-newsletters and direct marketing e-mail have been framed according to national contexts. Rarely have I seen an example of corporate e-mailing that takes a local approach. The frame of reference — the offers made, the address — is usually countrywide or global. Sometimes you might perceive minor adjustments have been made to personalize an e-newsletter, but you don’t often find a real local consciousness evidenced in a company’s communications.

A newsletter I received recently from Harley-Davidson was an exception. This was no ordinary newsletter from corporate headquarters. It had been sent from the local Harley-Davidson dealership. Clearly, this local business had invested a substantial amount of time developing the newsletter. It was very well crafted. A cynic might conclude the owner had a relative working in Web programming. But then I discovered this e-newsletter wasn’t an innovation confined to one dealer. It turned out every Harley-Davidson dealership was sending local newsletters to its local customers. And, guess what. These localized newsletters sported the same branded graphics.

Harley-Davidson had handed over the responsibility for local communications to local dealers. Now the people who know their audiences and environments best were doing the talking.

What’s more, I found Harley-Davidson had established a series of national templates with an interface to allow every local dealership to customize newsletters. But most impressive of all is the comprehensive database, loaded with hundreds of articles, that Harley-Davidson and the e-letter company it is working with (SubscriberMail) had established. This enables those local dealers to provide articles of interest to their customer groups. The result? A relevant, localized e-newsletter that conveys the Harley-Davidson tone of voice and is well written and Harley-Davidson branded.

This column isn’t about Dr Pepper, Pepsi, or Harley-Davidson, but about this imperative: Brands must have a local focus. My Dr Pepper friend proves the point. The strongest brand loyalty is created between people or, if this is not possible, between people who know people — local communities.

Our everyday lives are defined by human relationships, and it’s upon these that our loyalties are built. Consumer loyalties are toward things they know and trust; things that are local and relevant to them. And therein lies the imperative for your brand building: Your brand’s communication strategy must have a local voice. Tie your message, whether it’s global or national, to local topics. Make it relevant. This is how brands can shed their arrogance, build consumer awareness in human terms, and win loyalty like they’ve never seen before.

Don’t forget to vote for your favorite marketing technology solutions!

Talent Acqusition Strategies Via Online Corporate Videos

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Most competent people do not know that online recruiting around corporate videos has a lot more to suggest than usually being an ineffective recruiting method. Many companies have been spending most income upon their recruitment strategies, and, by corporate videos, such losses can be minimized. File hosting websites, such as Youtube, suggest their services for a really low price, permitting more companies to welcome recruitment by corporate videos in their recruitment processes.

With an expansion of amicable media, more companies have satisfied the intensity of online recruiting around corporate videos to benefit far-reaching approval from fascinating candidates, as well as get feedback as well. Recruiting can be a lot simpler when HR professionals implement corporate videos in their recruitment process, given not usually does it minimize expenses, it additionally saves more time and it doesn’t allow ineffective conveying of information. You can get advice and help from a professional human resources company like Solvo Global about this topic.

Among most advantages which online recruiting around corporate videos suggest includes the following:

Cost Effectiveness – Since making use of amicable media in recruitment processes started, most of them have donated their selling as well as promoting services for a low price, permitting more companies to shift their recruitment processes from normal ones to an improved one to prevent ineffective amicable recruiting.

Unlimited Broadcasting – There have been no stipulations when it comes to pity reports over the Internet. When your corporate videos have been posted in an amicable media, such as Youtube, Facebook, as well as Twitter, people can simply enter as well as watch them anytime they want. They can additionally watch the videos all over again as well as you do not even have to compensate for it.

Better Communication – Through corporate videos, intense possibilities can sense more jobs which an association is donated given visuals have been proven to communicate messages better.

When selecting to have corporate videos in their recruitment plans, companies usually take in to care a couple of critical things, as well. The origination of these videos might not be as easy as it sounds, therefore, companies usually find veteran assistance upon these matters, or during slightest have their IT staff help them. Furthermore, in reserve from the abounding calm of these videos, companies additionally have to cruise their lengths, making sure that any of the videos have been as obvious as possible given most people lend towards seductiveness in extensive videos.

Like any alternative recruiting methods out there, online recruiting around corporate videos additionally has a satisfactory share of disadvantages which all companies usually deal with. Such disadvantages include:

Corporate Videos May Not Reach Targeted Professionals – The hint of regulating corporate videos is to stretch targeted people as well as conveying reports as clear as possible. If you have been sure which vast commission of your preferred possibilities make use of the Internet, afterwards corporate videos have been an advantage. Otherwise, corporate videos might usually be a waste of time as well as bid upon a company’s part.

Evaluating Applicants May be Tough – Since you have been reporting your corporate videos over the Internet, most people can watch them and might interfere to request for a pursuit vacancy. Some people might not be as fascinating, as well as competent as others, as well as evaluating which of them have been competent or it might take up a lot of time. However, this might be avoided by referring to the skills exam in a video, to safeguard which field has been competent for a voiced pursuit vacancy.

If these disadvantages have been delicately considered, online recruiting around corporate videos will certainly be of good assistance to any association in having their participation well known to most people, serving to ensure that the association will have improved feedback in their future recruitment processes.

 

The Better Way to Outsourcing Data Entry

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presentation-in-consulting-seminar-about-business-strategyA few years back, no one thought of data entry outsourcing until companies realized that it would save them a lot of time and money to avail the services of providers that can update and keep their records, and perform more mundane data entry tasks. Data entry outsourcing is divided in several categories: Online/Offline Data entry solutions, document/image entry outsourcing, catalogue entry, legal documents, medical transcription, and insurance data entry solutions. Numerous companies and industries like I.T., medicine, and banking are considering this form of outsourcing. However, everything will only fall into place once businesses have the dedicated and full time offshore employees that they can manage directly. In this way, companies can easily achieve their goals and at the same time save on high expenses.

 

The continuous evolution of technology affects the diversity of data and the demands for data entry being outsourced to different countries. Providers must constantly upgrade their equipment and up-train their employees. However, this is a common problem in data entry outsourcing because some providers do not have the technology to support companies needing their services. Resources are often wasted and production costs increase because of this kind of drawback.

 

The quality of service is also an issue in the industry. Since the task is outsourcing and is done in remote places, companies are not guaranteed to have the best output quality because of lack of supervision and control over the staff. Data entry outsourcing deals with information that should be processed or handled carefully for a more efficient business that is why rigorous management is important, otherwise, firms will just lose a huge amount of money because of substandard outputs.

 

When choosing a data entry outsourcing provider, you must keep several characteristics in mind. You must check the credibility of your provider by asking for references or by consulting your business associates and data entry experts. It is better to choose a provider that can provide the utmost service in mid-sized firms that need data entry outsourcing services. The provider must have the technology and system that can support the data entry tasks and must employ only the people that you really need.

 

Cost, of course, is of utmost importance in any business. The cheaper per line charge, the better for your business. The data entry outsource provider must also be able to extend various data services such as data entry, processing, extraction, maintenance, and among others. One must check for the good track record and the background of their data entry staff. To make sure that your company gets the best service and productive results, you must consider a dedicated full time offshore staff to do the data entry work for you. A dedicated full time offshore staff is a group of employees that is maintained and supervised by a business process outsourcing solution provider. A great staffing solutions company is Solvo Global.  However, unlike in the system being implemented by other outsourcing companies, you can have full control or manipulation over the dedicated full time offshore staff. This way, you can make sure that all your goals and visions are achieved, plus all your expectations and standards are met as well.

 

Data entry outsourcing is a multimillion dollar business that is still set to boom in the next few years. Service quality and management and costs greatly affect this business, but if you know how you should handle or manage your staff, your business can never go wrong. By having a dedicated full time offshore staff to work for your company, you are assured that you get the best data entry outsourcing service.

The Path to Becoming a Confident Public Speaker

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rear-view-of-a-businessman-climbing-stairs

You have no doubt seen an audience responding very positively to a public

speaker who speaks with confidence. There is something about them, they

hold themselves with a certain air, they seem invincible, alluring, attractive…

but how do they do it?

 

If you want to develop your confidence levels when speaking consider using

some of these simple steps below to increase your own confidence and make

you feel incredible:

 

Make sure that you fill your mind with positive thoughts. You can do this by

imagining yourself getting up and speaking in front of an audience and doing

so with confidence and poise. Fill your mind with positive pictures of yourself,

the audience responding, everything going well. Picture people coming up to

you after your speech telling you what a great job you did and how confident

you looked.

 

Think about other areas of your life where you have been successful and

developed confidence. It might be that you are very confident in a particular

field. Remind yourself of how well you have done in this particular field and

renew the feelings of confidence that you have managed to develop around

this topic. It’s good to remind yourself of this because at some stage you

were not as confident as you are now in that particular area, you have

developed your confidence through practice, experience, knowledge and

determination. You did it once, you can do it again.

 

To feel confident it is important to be thoroughly prepared. This means

knowing the topic that you are speaking about, researching about it and

ensuring you know it back to front. It means practicing; rehearsing, timing

yourself and anticipating any questions you may be asked. Watch professional speakers and try to get inspiration from them – if you want, check a great speaker here.

 

Remember that if you act confidently, you will be more confident. How do you

act confidently? You can ensure you walk tall, shoulders back, chest out and

smile. So many people forget to smile but a smile can really help you to relax

and can show the audience you feel comfortable. By filling your mind with

positive thoughts and words you are also sending out a positive energy to the

audience which allows you to look more confident.

 

Don’t agonize about the audience and how they are judging you or what

they are thinking about you. Embrace who you are and be genuine in your

delivery. Don’t worry about stumbling over the odd word or making a

mistake. If you show that you are human then audiences will connect with

you as they can relate to you.

 

One of the biggest tips I received early on when learning about public

speaking was the more you appear to be confident to others, the more your

confidence will actually grow. So keep believing in yourself. Keep practicing

and watch your confidence grow rapidly.

 

Resume Writing for Success

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Resumes give employers a critical first impression of you. A well-written resume cannot guarantee you a job; but a poorly written one can take you out of the running. Proofreading your resume and keeping your resume up to date are important toward gaining the career opportunity you are seeking.

Tips

  • Express your interest and explain clearly why your skills and experience are a good fit for the position.
  • Keep sentences and paragraphs short.
  • Take advantage of your computer’s spell check function, then proofread carefully. Ask a friend to proofread your resume as well.
  • Prepare a reverse chronological resume, if possible, by beginning with your most recent job.
  • Always use bulleted statements, not paragraphs, to describe your job duties.
  • Be accurate and truthful.
  • Summarize the technologies, including hardware, software and databases that you have used in your career.
  • Always focus your resume on your experience and education including activities with professional, trade and civic associations and special skills you have developed if they relate to the job opportunity.

Don’ts

  • Don’t use “I” in any part of the resume.
  • Always avoid long sentences.
  • Don’t include an objective on your resume unless it’s written specifically with the job opening in mind.
  • Keep your resume to one page if at all possible.
  • Don’t give reasons for leaving a job.
  • Don’t include personal information unrelated to your work experience and/or education.
  • Don’t list references or state: “References available on request.” The interviewer will assume that you will provide these contacts when asked.
  • Don’t list your high school education if you’re a college graduate.
  • Don’t provide salary information in the resume. Either include this information in the cover letter, if requested by the potential employer, or wait to discuss it in the interview.

 

If you want more information about human resources, click here.

 

Think Fast, Be First

Twenty-four hours after New York City lost one of its most famous landmarks, Amazon.com had removed all of its usual promotions and publicity material from its home page, extended condolences to the American population, and announced a program to donate money from purchases made on the site to the victims of the horrendous attack.

Amazon.com wasn’t the only Internet enterprise to offer support to victims of the world-shattering catastrophe. Several sites around the globe established similar support programs within hours of the attack.

First of all, fantastic. “Well done” to those brands that not only reacted speedily to events but also managed to exhibit the humanity in their value platforms. There’s no doubt that Amazon’s timing was crucial to this success. The terrible event was a tragedy not just for New York City or America. This was a global event that touched every cognizant human being. Imagine an event so uniting in its horror that more than 20 countries across Europe paused together for three minutes’ silence three days after the attack.

Within just 12 hours, Amazon had collected more than $600,000. But aside from these financial results, the brand has collected much more. In demonstrating its human face, Amazon has garnered kudos that might otherwise have taken years to establish, at a cost of millions of dollars. The fact that Amazon was the first global brand to react, to articulate a clear position — to spend time and money on the site’s responsive development and management — has created yet another twist to the brand that under ordinary circumstances would be almost priceless.

I wonder; would every brand gain value from this type of response? Could Barnes & Noble and Borders, for example, do the same with similar success? The answer is yes, if they were the first to do it, and no, if they were second. Here’s a Catch-22 for the second-place responders. Brands responding to the tragedy after Amazon has already set the pace could earn themselves a copycat image — not very appealing to their audiences. But if these brands let go of the opportunity, they succeed in making the Amazon program unique and risk being seen as lacking a human conscience and being insensitive to a global event.

The response of most American companies to the ghastly event could have been engineered to simultaneously demonstrate community support in the aftermath and to build their brands. Even the copycats would have succeeded in gathering brand strength as long as they worked quickly enough to confound any awareness of who was the first to put the idea into practice. Delay eliminates the chance that copycat brands may have had to show the world the responsible and human side of their brand identities. Unless those brands are participants in industries with a transparent involvement in the tragedy, such as airline companies.

Whether a brand should act as a copycat isn’t my point. The relevant issue is that Amazon displayed its ability to think outside the box while supporting its brand’s values and, potentially, generating goodwill without major investment.

That’s good branding.

Good branding isn’t necessarily a matter of nice ads, impressive Websites, and glamorous television commercials. Great marketing companies, such as SMA, have already showed that good branding is about creative thinking, engineering brand difference, and demonstrating a capacity for original thinking that none of your competitors can replicate.

So, here’s my question: When was the last time your thinking surpassed your limits?

Brands Equal Unique Promises

By now, the Internet is some 30 billion pages large, so it doesn’t take too much analysis to appreciate the chance of someone finding your site by accident is close to zero. Generating traffic to sites is as big a challenge as keeping customers’ interest once they’ve arrived.

The goal, therefore, is to optimize the traffic-generating capacity of every possible channel to achieve maximum visits to your site. You’re not surprised. It’s obvious, right? However, I constantly encounter ignorance of this matter. Many brands are far from perfect in the traffic-generating arena.

In my years of experience, I’ve found offline activities are highly successful at generating online traffic. Again, not surprising. What is surprising is many companies, for some reason, have difficulty understanding the importance of securing online traffic by communicating the Web site’s message offline.

I suppose the usual offline promotion goes something like “Visit www.YourBrandName.com.” How many people would take the time to find a computer, remember the address, type it in, and wait for a response without necessarily knowing what they’re about to visit?

Every offline-generating activity needs to initiate action and communicate a reason for this action. So “Visit www.YourBrandName.com” is not effective without an appealing explanation as to why someone should visit that site. By “appealing explanation,” I don’t mean weak messages such as “Lots of good offers” or “News every day.” You need to go further. You need to commit to something meaningful and unique.

Try to create messages that are concrete, hands on, and, most important, constantly changing (establishing new reasons for customers to revisit your site). The appeal you create must be almost retail-like. For example: “Save 20% on all future software purchases at www.YourBrandName.com,” or “Test your knowledge of X at www.YourBrandName.com.” Come up with a proposition that makes potential visitors curious — curious enough to visit your site and check out your brand.

Make sure your URL never stands alone. It should always be tagged with a proposition that teases potential visitors and inspires them to visit your brand.

Don’t stop there. Guide your visitors into the part of your site that fulfils the promise. There’s nothing worse than being teased with an enticing message, only to discover the site barely covers whatever it was that persuaded you to visit. Ensure you can offer synergy between the URL proposition and what you deliver.

Don’t make empty promises. If you use several messages, you should have several links on your home page to help visitors continue their exploration and close the deal. If you use only one message, make sure it’s reflected clearly on the home page.

Remember, the first 20 seconds are the most important. If you lose customers here because you didn’t deliver what you promised, they’re likely to never visit you again, no matter what promises you make.

Listen up! A brand is a promise. Successful brands always keep their promises.

Workplace Programs Promote Heart Health

Workplace Programs Promote Heart HealthA program to promote health in the workplace conducted in several worksites across India resulted in significant declines in heart disease risk factors.

A four-year heart disease prevention program implemented in six industrial worksites throughout India resulted in significant reductions in cholesterol, blood sugar, blood pressure, tobacco use and sedentary behavior and improved dietary habits at the workplace. The health intervention program was described in a study published in 2009 in the Journal of the American College of Cardiology.

The study suggested that an effectively designed health intervention program and a comprehensive heart disease prevention program are successful in decreasing cardiovascular disease risk factors at the population level.

Economic Benefit of Workplace Health Programs

The worksite intervention cost approximately $7.30 per person per year, and the researchers of the study predicted costs could be even lower if carried out as a larger program. The human capital in India’s workforce is almost 30 million, and implementing the intervention on a larger scale has the potential to make a national impact.

“Given the fact that India is expected to lose 237 billion international dollars from 2005 to 2015, an economic loss attributable to CVD [cardiovascular disease]…such a low-cost program would be extremely useful,” the researchers said.

Description of the Workplace Heart Disease Prevention Program

More than 5800 employees and their families aged 10-69 years participated in the worksite intervention, which was a multi-pronged strategy of health promotion, high-risk primary prevention, and policy level and environmental changes. The intervention was implemented by trained, locally stationed, project health care personnel.

The program’s primary objectives were to:

  • Increase consumption of locally available fruits and vegetables;
  • Promote a healthier diet, including higher fiber consumption and decreased intake of salt and oils;
  • Promote physical activity;
  • Reduce tobacco use;
  • Maintain a healthy weight; and
  • Raise awareness of prevention and treatment of high blood pressure and diabetes.
  • The intervention sought to influence behaviors at the individual level, interpersonal level (family, workplace-related peers) and environmental/macro level (social norms at worksite and home).

Methods of intervention included:

One-to-one interactions between trained health project personnel and employees and families

Population-based strategies using posters, banners, handouts, booklets and videos for individual and mass awareness

Group interactions, health melas (fairs) and motivational sessions conducted by investigators and locally stationed project personnel

Posters, banners, handouts, booklets and videos were translated into several languages and distributed. These materials are available from the World Health Organization country office for India.

workplace wellness programs objectivesThe program empowered and motivated management, employees and families who initiated policy and environmental changes. Dietary improvements at worksites included: adding salads to cafeteria menus; reducing frequency of fried foods served per week; voluntary withdrawing or restricting food that are high in salt; and periodically providing fruits as an alternative to Indian desserts. In addition, employers banned tobacco use onsite.

Individuals with risk factors were referred to health care facilities for treatment and further support. Onsite physicians received risk reduction targets and treatment guidelines for hypertension and diabetes. Individuals with risk factors participated in group counseling sessions on diet, tobacco use and physical activity and had the opportunity to arrange for individual counseling sessions.

Decreasing heart disease risk factorsIntervention Decreased Heart Disease Risk Factors

Positive lifestyle changes initiated by the workplace wellness program succeeded in decreasing heart disease risk factors, potentially saving a significant number of individuals from life-threatening cardiovascular events:

  • Blood sugar decreased by almost 10 percent
  • Systolic blood pressure reduced by 2.8 percent
  • Tobacco use reduced from 39 percent to 29 percent
  • Addition of salt to cooked meals was reduced by more than half
  • Daily fruit consumption almost doubled
  • Daily physical activity increased
  • Significant declines in mean body weight, waist circumference, blood pressure, cholesterol and blood sugar

Workplace Programs May Have Positive Impact Around the World

The study suggested that a worksite approach in health promotion programs on cardiovascular risk factors can be implemented and can have a positive impact on health outcomes throughout India and other developing countries.

In populations at risk for CVD, even small reductions in the population risk factor profiles should result in larger reductions of morbidity and mortality caused by CVD, thereby saving millions from disability and expenditure on curative measures,” the study concluded.

Bartering Basics for Small Businesses in Canada

Bartering Basics for Small Businesses in CanadaIt is easy to overlook the value of bartering goods and services with other entrepreneurs – especially when you are unaware of just how widespread the custom is today.

Although bartering predates the use of currency, the practice thrives in today’s marketplace – made even easier by the use of the Internet.

Bartering is the exchange of goods or services for other goods or services of equal value instead of cash. A common example involves trading services for media placement – radio airtime, ads in industry magazines, etc. This can be a boon to new businesses looking to get the word out that they have opened shop.

In Canada there are several organizations dedicated to linking entrepreneurs with others who are interested in bartering. Some go beyond merely connecting you with other like-minded business owners, and actually manage and track the transactions, for a fee.

The practice is common enough to warrant specific reference by Revenue Canada, and there are rules regulating the exchange of goods and services, including the obligation to charge and collect GST on the exchanged items.

This is an introduction to bartering in Canada; perhaps you will find that it is beneficial to your business.

Benefits of Bartering

If you are a new business owner financing your start up on your own, you need to keep tight reigns on your cash. How can you acquire the goods and services needed by your company without tapping into those reserves? Find someone who needs what you produce and strike a deal.

Other reasons to barter:

  • Move that extra stock you have on hand;
  • Make the “down time” in your business (between clients or a seasonal lull) pay off;
  • Reach new clients that wouldn’t necessarily purchase your services – show them the value of your offerings and you may win over a long-term customer in addition to the services;
  • Happy barter exchange partners generate word of mouth for you!

Barter Networks

What happens if you don’t happen to need the services offered by the person requesting yours?

Let’s imagine that you are an accountant, who wants a website, and you know a web designer but they already have an accountant. Well, you could find a third person who provides a different service that the web designer does need, perhaps a publicist, and who happens to need accounting services.

As long as you are trading services of equal value (based on the amount of time spent and the hourly rate), it all can work out fine.

However, if you need 10 hours of web design, and the designer needs one hour of the publicist’s time, and the publicist needs 20 hours of accounting, this can break down pretty quickly. Keeping track and making sure that everyone gets an equal value out of the deal gets hard. It’s at this point that you might seek the services of a barter network.

Barter networks are third party organizations which help track the potentially complicated dealings (also called “barternets”). When you join a barternet, you post the value of your offerings (for instance an hour of your services) and other members “purchase” your offerings. This leaves you with a credit to spend. This simplifies the process by allowing you to exchange hours that you have put in for other services than those provided by the person requesting yours.

Before laying out money for a membership, here are a few questions you should find answers to:

  • How many members are in the network?
  • How diverse are their offerings? A barter network with only a few members or one that has too many members in your field is not going to be useful to you. The more members in the network and the wider the selection of offerings of those members, the better the opportunities for you to get what you need.
  • How do they review the members for membership? There is no point in joining a barter exchange network if there is no verification system or peer review to prevent unethical practices by members.
  • How established is the network? You want to have some assurance that the organization will be around for you to collect the credits you amass through your labour.
  • How do they charge? Some networks charge a fee (monthly or annually), others charge per transaction (usually a percentage of the value of the exchange), and still others charge a combination of membership and transaction fee.
  • What are the reviews like? Speak to some of the members of the network, and better still, find people who have left recently to find out what their experiences are and what impression they are left with.

Pay Per Click Optimization Tips

PPC Keywords Can Drive Targeted Traffic

A Pay Per Click (PPC) campaign can lead to high conversions if the rules for Pay Per Click optimization are followed. Read these useful Pay Per Click optimization tips.

Pay Per Click is not the cheapest way to drive traffic to one’s site but if a PPC campaign is properly planned and executed, it could turn out that the profit made out of it is substantial. PPC advertising is one of the best ways to drive targeted visitors to a site and hope for good conversion rates. In order this to happen, there are certain PPC optimization tips to keep in mind.

Choose a Small Number of Targeted PPC Keywords

When PPC optimization tips are concerned, one of the most important tips is to keep the number of keywords small. It might sound more lucrative to choose tens of keywords to bid for but this is not profitable. When a large number of keywords is selected, targeting is less precise and as a result, conversion rates are lower.

In the beginning, it might be difficult to pick the right keywords. One possible approach is to pick many keywords and run a small campaign in order to see which of them convert and which don’t. After this test, the professional marketer has a set of good PPC keywords to bid for and he or she should stick to them.

Don’t Participate in PPC Bid Wars

Even if there are particular PPC keywords that convert marvelously, if these PPC keywords are expensive, PPC optimization for them might not be viable. Sometimes it might be hard to resist the temptation to outbid a competitor for a lucrative PPC keyword but generally, PPC bid wars don’t lead to increased income. Rather, PPC bid wars can exhaust one’s PPC advertising budget and leave him or her without means to bid on cheaper (and good) keywords.

Track Conversions

Tracking conversions is a must and there is hardly an experienced PPC marketer who doesn’t do it. There are special software applications (including free ones) to track conversions and the benefit of these applications is that they show how much was spent and how much was gained from a particular PPC campaign.

A good software package can calculate many rates – for instance how many clicks are necessary in order to make a sale. These statistics are useful because they help to fine-tune a PPC advertising campaign and spend money wisely.

Budget Wisely a PPC Campaign

Another vital PPC optimization tip to keep a PPC advertising campaign under control is to budget wisely. Based on what the verdict of the conversions tracking tool is, a webmaster needs to make a budget that is aimed at achieving top results with minimal investment.

There are many ways to budget wisely a PPC campaign. For instance, daily limits on the amount of money to spend or limits on repetitive clicks from the same IP are just some of the easiest to do.

Use Conventional SEO As Well

PPC is a very powerful way to drive targeted traffic and generate sales but good old SEO isn’t dead. The discussion is not SEO or PPC is best because in many cases when a PPC campaign doesn’t work well or simply is too expensive, exclusive content for SEO campaign can perform much better. This is why it is necessary not only to carry PPC optimization but also to devote time, effort, and money to SEO as well.

PPC optimization has many aspects. Pay Per Click keywords, especially Google Pay Per Click, work very well if one knows how to use them. If he or she doesn’t, then a PPC campaign can quickly turn into a waste of time and money.